I’m going to give you three ways to humanize your brand. So what does that mean, exactly?
First, let me say, if you have already written out your brand story, this will be easy-peasy. If not, I will be releasing my Brand Story Blueprint soon, and that will help simplify much of your marketing.
But what we’re looking at today is some simple copy editing. These tweaks will exude the trust factor to your audience. They show a little more of the human side of your brand.
Swap “we” language for “you” language.
We talks about ourselves and what we can do.
“We offer high-quality services.”
“We have more than 60 years of combined experience.”
You talks about how the customer benefits from what you can do.
“You get fast, high-quality support to make your life easier.”
“You’ll have 60 years of knowledge, experience, and skills at your fingertips.”
Tell the customer what you offer by showing them how they benefit from your product.
Sprinkle in a real-life detail.
Connection is key. You and I know that already.
You write to your audience, but did you know that adding just a little detail can strengthen that bond?
You can say:
“We help busy parents stay organized.”
That’s nice. It speaks to the audience you are trying to reach. But consider:
“We help busy parents who are opening emails at soccer practice or trying to remember where they put their coffee.”
That little slice of a moment in time signals we understand your world.
Tell the why, not just the what.
Customers need to know what you do – your services, features, and products. But the heart of the brand is WHY – the reason the work matters.
This isn’t a background story. It’s just a simple statement of purpose.
We’re here because:
- Creativity thrives with clarity.
- Everyone deserves a simple way to start their business.
- Writing shouldn’t overwhelm your schedule.
You don’t always need paragraphs to tell a story. You need tone, moments, and a clear reason behind your work. Remind your audience there’s a person behind the product.
Want help making your brand sound more like you?
I’d be happy to talk to you about your copy.
And remember to keep an eye out for the
Brand Story Blueprint 🧐
