• 3 Easy Tweaks to Humanize Your Brand

    I’m going to give you three ways to humanize your brand. So what does that mean, exactly? First, let me say, if you have already written out your brand story, this will be easy-peasy. If not, I will be releasing my Brand Story Blueprint soon, and that will help simplify much of your marketing. But what we’re looking at today is some simple copy editing. These tweaks will exude the trust factor to your audience. They show a little more of the human side of your brand. Swap “we” language for “you” language. We talks about ourselves and what we can do. “We offer high-quality services.” “We have more than…