What’s the point of a brand? Why not just sell individual products on their own, not tied to any brand? The simple answer to that question is this: A brand creates recognition. Recognition sells the products. So it’s important to have a strong brand story representing all of your products and ideas. It gives you a firm foundation to build your empire. So often though, branding is seen as a logo, a slogan, and a tag line; and the power it holds is tossed aside. Why? Maybe it seems like a waste of time – focus on the products and let them build the brand. That is a one-in-a-million shot.…
-
-
Thanksgiving is next week! 📆 Just in case you forgot, here are a few last-minute Thanksgiving message tips. I said quick so let’s get right to it. Tie your Thanksgiving message into your origin story. But don’t bite off more than you can chew. You don’t need a book here. Just a one-liner should do the trick. Lay out something like this. Thanksgiving always reminds me of [moment from your early days], and I’m grateful for everyone who’s been a part of this journey. Examples: I started this brand at my kitchen table, and I’m thankful every day for the people who are gathered around the table with me. This…
