I love(d) What Not to Wear (WNTW). Clinton Kelly’s and Stacey London’s abilities to make anyone look good was undeniable. I always hoped that one day I would just be walking down the street and suddenly be asked questions about my “style” by someone with a microphone and a cameraman, only to find out later that it was part of the secret footage that the WNTW crew had gathered about me. Well, it didn’t happen, but you might expect, with as many episodes as I’ve seen of the show, I would have picked up some style wisdom and applied it to my own life. But nah, probably not as much as I like to…
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What’s the point of a brand? Why not just sell individual products on their own, not tied to any brand? The simple answer to that question is this: A brand creates recognition. Recognition sells the products. So it’s important to have a strong brand story representing all of your products and ideas. It gives you a firm foundation to build your empire. So often though, branding is seen as a logo, a slogan, and a tag line; and the power it holds is tossed aside. Why? Maybe it seems like a waste of time – focus on the products and let them build the brand. That is a one-in-a-million shot.…
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Thanksgiving is next week! 📆 Just in case you forgot, here are a few last-minute Thanksgiving message tips. I said quick so let’s get right to it. Tie your Thanksgiving message into your origin story. But don’t bite off more than you can chew. You don’t need a book here. Just a one-liner should do the trick. Lay out something like this. Thanksgiving always reminds me of [moment from your early days], and I’m grateful for everyone who’s been a part of this journey. Examples: I started this brand at my kitchen table, and I’m thankful every day for the people who are gathered around the table with me. This…
