The brands people are loyal to aren’t always the best products. They’re the ones that made people feel something. There’s a coffee shop near me that always has a line. It’s not the cheapest. It’s not the most convenient place to leave. But you feel like more than just a customer when you pull up to the window. The barista knows the regulars. She’ll ask questions about what you mentioned last time – even if it’s been a week or two. There’s always a hand-written sign listing the seasonal drinks. Nobody told me to be loyal to that coffee shop. I just am. That’s the thing about loyalty – you…