Why Clear Writing Builds Trust (Especially in Business) Have you ever landed on a website, read three sentences, and still had no idea what the business actually did? You probably didn’t bookmark it.You probably didn’t sign up.You probably didn’t trust it. Not because the brand was bad but because it wasn’t clear. Trying to sound smart or trendy could be costing a company sales, engagement, or even interest all together. Remember that Friends episode where Joey is writing a Letter of Recommendation to an adoption agency for Chandler and Monica? Monica: It doesn’t make any sense.Joey: Of course it does. It’s smart! I used a thesaurus!Chandler: On every word?Joey: Yep.Monica:…
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I’m going to give you three ways to humanize your brand. So what does that mean, exactly? First, let me say, if you have already written out your brand story, this will be easy-peasy. If not, I will be releasing my Brand Story Blueprint soon, and that will help simplify much of your marketing. But what we’re looking at today is some simple copy editing. These tweaks will exude the trust factor to your audience. They show a little more of the human side of your brand. Swap “we” language for “you” language. We talks about ourselves and what we can do. “We offer high-quality services.” “We have more than…
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Thanksgiving is next week! 📆 Just in case you forgot, here are a few last-minute Thanksgiving message tips. I said quick so let’s get right to it. Tie your Thanksgiving message into your origin story. But don’t bite off more than you can chew. You don’t need a book here. Just a one-liner should do the trick. Lay out something like this. Thanksgiving always reminds me of [moment from your early days], and I’m grateful for everyone who’s been a part of this journey. Examples: I started this brand at my kitchen table, and I’m thankful every day for the people who are gathered around the table with me. This…
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You have your website put together to attract clients and show off what you offer. Great! Then you come to what sounds like the easiest page to conquer – the About Me page. How wonderful to get to talk a little about yourself – the one who created the brand and built the products. Everyone wants to know more, and About Me is your chance to tell them. Well, not exactly. The About Me page is crucial. If you set it up right, the reader becomes a customer. But if your focus is misdirected, the reader might move on in search of a brand that gets them. But don’t worry.…
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I despise reading an article with the intent of learning something, only to waste my time reading fairly obvious statements. And so, I do my best to ensure I am not creating time-wasting information for my readers. To quote Beetlejuice, “I won’t. I won’t do it.” In this piece, I will give you six tasks that IF developed into habits, will not only improve your writing skills but will likely improve other aspects of your life (relationships) as well. In an effort to not waste time, let’s get to it. Observe No, wait. Read what I have to say about observation before chocking this up to the articles I loathe.…
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Numbers Tell Part of Your Finance Story What’s another name for a long-term investment? A failed short-term investment. It took me some time to find a good finance joke, but there it is. The finance industry is obviously an important aspect of the business world. And it’s serious business. We all have finances or a lack of them to deal with every day. That means when we are looking for a financial professional to help guide our monetary decisions, we want someone we trust. Someone who knows what they are doing. But how do we know that they know what they are doing? It’s not just their spreadsheets, although they…
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We previously explored the importance of Brand Story in elevating your business. The benefits of telling a good story are true for any business, whether it’s an internationally known shoe brand or the mom-and-pop store in your hometown. Today, we’re diving into a crucial element of brand storytelling, and I bet you can guess it just by answering one simple question. When you get a phone call from your best friend, but you don’t see the phone number, how do you immediately recognize who you’re talking to? You guessed it – their voice! You recognize the sound of their voice and the words they’re saying. That’s why Brand Voice is…
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Why your brand needs a story (now more than ever) How do you pick cold medicine? Jerry Seinfeld had a great bit about walking into the drug store for cold medicine and standing before “an entire wall of cold medication. ”How do you decide? “This is quick acting, but this is long lasting. When do I want to feel good – now or later?” We are hit with between 4,000 and 10,000 digital ads every day. Every moment our brains are processing excessive amounts of marketing on top of everything else they do. Consumers don’t want to spend their time comparing brands – they want to make the purchase and…
