You have your website put together to attract clients and show off what you offer. Great! Then you come to what sounds like the easiest page to conquer – the About Me page.
How wonderful to get to talk a little about yourself – the one who created the brand and built the products. Everyone wants to know more, and About Me is your chance to tell them.
Well, not exactly.
The About Me page is crucial. If you set it up right, the reader becomes a customer. But if your focus is misdirected, the reader might move on in search of a brand that gets them.
But don’t worry. It’s not difficult to build a client-centric About Me page. You just have to understand that it’s not really about you… and yet, it is.
See? Simple.
Let’s get to it.
Start with the Reader in Mind
Why do you go to the About Me page on a website? What insight are you looking to gain? Do you want to see if you have the same favorite color? If you like the same foods? Or if you share the same traumas?
Initially, I doubt you care much about any of that. So why is the About Me page the most visited page of a website? What are we hoping to discover there?
The answer: trust.
Your site looks well put together, but how do I know I can trust you to do the things you say?
So instead of starting with something like:
I was born on a hot August morning in the back of my parents’ minivan.
I would say something more directed like:
You have a story worth telling. I help you find the words.
See? It’s not about me, but also – it is.
We’ve all been there. You meet a new person, and the introductions pass. In the progression of the most important things you need to know when meeting someone, the inevitable question: What do you do?
Not what’s your favorite food? Not where did you grow up? But what do you do… for a living?
There’s nothing wrong with the question itself except it disregards so much possibility, so much personality, so much of things worth knowing about who a person is.
But there it is; it’s been asked. So, how do you answer, whether in person or on your About page? Try this.
Instead of saying:
I’m a freelance writer.
I could say:
I help entrepreneurs and businesses turn their experiences into meaningful messages that inspire trust and connection.
About me but also not.
Weave in Your Story
It is about you. It should be about you to some extent. Just not by the I, me, my standard. The reader wants to know enough about you to feel like they can trust you. But they also don’t need to know nor have the patience to read your life story.
Show them you are credible, create a connection, and keep it brief. Be strategic in what you share and how you share it.
- What led you here?
- What experiences shaped your expertise?
- How does your journey connect to their goals?
When you weave your story into the About page, it’s not just a list telling them why you’re so good. It’s connecting with them through your story and making them want to work with you or purchase your product.
Closing the Deal
The About page really is an easy page to write.
Just remember, it’s not about you. It is about you connecting with the reader.
You will:
- Start with the reader in mind.
- Share your purpose.
- Weave in your story.
And always highlight how you can help.
That’s what About Me really is – About How I Can Help You. But that’s not fun to say or read. Not many people would click that link.
But we do want to trust. And we do want connection. And we do want a brand that can do what it says.
So take another look at your About Me page. Could it use a refresh or maybe a new approach altogether? Read it as if you’re the consumer trying to make the decision about whether this is the right brand for you.
And remember to have fun!
