Why Clear Writing Builds Trust (Especially in Business) Have you ever landed on a website, read three sentences, and still had no idea what the business actually did? You probably didn’t bookmark it.You probably didn’t sign up.You probably didn’t trust it. Not because the brand was bad but because it wasn’t clear. Trying to sound smart or trendy could be costing a company sales, engagement, or even interest all together. Remember that Friends episode where Joey is writing a Letter of Recommendation to an adoption agency for Chandler and Monica? Monica: It doesn’t make any sense.Joey: Of course it does. It’s smart! I used a thesaurus!Chandler: On every word?Joey: Yep.Monica:…