What’s the point of a brand? Why not just sell individual products on their own, not tied to any brand? The simple answer to that question is this: A brand creates recognition. Recognition sells the products. So it’s important to have a strong brand story representing all of your products and ideas. It gives you a firm foundation to build your empire. So often though, branding is seen as a logo, a slogan, and a tag line; and the power it holds is tossed aside. Why? Maybe it seems like a waste of time – focus on the products and let them build the brand. That is a one-in-a-million shot.…