What’s the point of a brand? Why not just sell individual products on their own, not tied to any brand? The simple answer to that question is this: A brand creates recognition. Recognition sells the products. So it’s important to have a strong brand story representing all of your products and ideas. It gives you a firm foundation to build your empire. So often though, branding is seen as a logo, a slogan, and a tag line; and the power it holds is tossed aside. Why? Maybe it seems like a waste of time – focus on the products and let them build the brand. That is a one-in-a-million shot.…
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Why Clear Writing Builds Trust (Especially in Business) Have you ever landed on a website, read three sentences, and still had no idea what the business actually did? You probably didn’t bookmark it.You probably didn’t sign up.You probably didn’t trust it. Not because the brand was bad but because it wasn’t clear. Trying to sound smart or trendy could be costing a company sales, engagement, or even interest all together. Remember that Friends episode where Joey is writing a Letter of Recommendation to an adoption agency for Chandler and Monica? Monica: It doesn’t make any sense.Joey: Of course it does. It’s smart! I used a thesaurus!Chandler: On every word?Joey: Yep.Monica:…
