I despise reading an article with the intent of learning something, only to waste my time reading fairly obvious statements. And so, I do my best to ensure I am not creating time-wasting information for my readers. To quote Beetlejuice, “I won’t. I won’t do it.” In this piece, I will give you six tasks that IF developed into habits, will not only improve your writing skills but will likely improve other aspects of your life (relationships) as well. In an effort to not waste time, let’s get to it. Observe No, wait. Read what I have to say about observation before chocking this up to the articles I loathe.…
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Numbers Tell Part of Your Finance Story What’s another name for a long-term investment? A failed short-term investment. It took me some time to find a good finance joke, but there it is. The finance industry is obviously an important aspect of the business world. And it’s serious business. We all have finances or a lack of them to deal with every day. That means when we are looking for a financial professional to help guide our monetary decisions, we want someone we trust. Someone who knows what they are doing. But how do we know that they know what they are doing? It’s not just their spreadsheets, although they…
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We previously explored the importance of Brand Story in elevating your business. The benefits of telling a good story are true for any business, whether it’s an internationally known shoe brand or the mom-and-pop store in your hometown. Today, we’re diving into a crucial element of brand storytelling, and I bet you can guess it just by answering one simple question. When you get a phone call from your best friend, but you don’t see the phone number, how do you immediately recognize who you’re talking to? You guessed it – their voice! You recognize the sound of their voice and the words they’re saying. That’s why Brand Voice is…
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Why your brand needs a story (now more than ever) How do you pick cold medicine? Jerry Seinfeld had a great bit about walking into the drug store for cold medicine and standing before “an entire wall of cold medication. ”How do you decide? “This is quick acting, but this is long lasting. When do I want to feel good – now or later?” We are hit with between 4,000 and 10,000 digital ads every day. Every moment our brains are processing excessive amounts of marketing on top of everything else they do. Consumers don’t want to spend their time comparing brands – they want to make the purchase and…
