Why your brand needs a story (now more than ever) How do you pick cold medicine? Jerry Seinfeld had a great bit about walking into the drug store for cold medicine and standing before “an entire wall of cold medication. ”How do you decide? “This is quick acting, but this is long lasting. When do I want to feel good – now or later?” We are hit with between 4,000 and 10,000 digital ads every day. Every moment our brains are processing excessive amounts of marketing on top of everything else they do. Consumers don’t want to spend their time comparing brands – they want to make the purchase and…